We are drawn to attractive ‪‎products, buildings, and ‪‎brands. Our eyes pull us toward things we find ‪‎attractive. The attraction is magnetic. It is primal —it engages our lizard brains. We often assume beautiful things are better. For example, people assume‪ Apple Products are better because they have a high-quality...

When companies get started, their focus is on how to find customers and get them through the door. They may use traditional forms of advertising, such as print ads and coupon mailers or even catalogues and brochures. They may trust that since they know they offer a good product or...