As Zig Ziglar famously said, “ Money isn’t everything … but it ranks right up there with oxygen.” Yes, nothing – NOTHING – kills a business faster than a lack of “oxygen”(AKA money). There’s almost no business problem that can’t be solved with more money. Secondly, when you’ve taken care of yourself, you have a chance to help others. If you didn’t go into business to make money then you’re either lying or you have a hobby, not a business. And yes, we know all about delivering value, changing the world and so on, but how much of that are you going to do if you’re broke? How many people can you help?