A great way of figuring out your ideal customer is to use the PVP index (Personal fulfilment, Value to the marketplace and Profitability – Frank Kern concept) and give each market segment you serve a rating out of 10. P – Personal fulfillment: how much do you enjoy working with...

When we ask business owners who their target market is, many tend to respond with “everyone.” In reality, this means no one. Many business owners worry about narrowing down their target market because they don’t want to exclude any potential customers. This is a typical beginner marketing mistake. Let’s examine...

The coronavirus has profoundly altered daily life in Canada, ushering in sweeping upheavals to the Canadian economy. As the global pandemic of COVID-19 (coronavirus) continues to keep us isolated, and we maintain our social distancing protocols, we at Creative@Work would like to express our support and extend well wishes to...